Super Dense Loop/Tip Shear ConstructionIncredibly DurablePremium Cotton Canvas BackingIncredibly Durable And Long LastingEasy To Clean, Vacuum With Straight Suction Only, Use Of Rotating Beater Bar Vacuum On A Loop Pile Rug Will Cause Excessive Pile Fuzzing, Wool Rugs Do Shed, Shedding Will Subside Over Time, Spot Clean With Mild Soap And Water And Is Family And Pet Friendly